This high-concept production for On Running merged precise physical choreography with advanced motion control (MOCO) technology. Under the direction of Jeremi Durand, the film utilized a complex MOCO system to create dynamic, synchronized movement. Studio AATB, operating under its entity Superposition, was responsible for the core robotic motion design, serving as the lead MOCO operators and system programmers to execute the precise camera trajectories that formed the project's unique visual language.

As the Producer and Studio Manager for AATB/Superposition, I provided the operational leadership for the delivery of this highly technical contribution. My role encompassed comprehensive **project management**, from initial **budgeting** and resource planning for specialized equipment and personnel to **onsite coordination** and supervision during the programming and recording process.

A key responsibility was serving as the primary liaison between the AATB/Superposition technical team, the production service company brosky! Media, and the main agency, Untold Studios. This required strategic **problem-solving** and meticulous **planning** to align complex technical requirements with the creative vision and production schedule. My oversight ensured the robotic motion design was integrated flawlessly, providing a solid managerial foundation that allowed the technical team to achieve the innovative cinematography central to the campaign's success.