Nike — Matheus Vo Ngoc

Nike Basketball, 2024
NEW AGE OF SPORT Collection

Nike
Lead Brand, Art Direction: Eric Pagsanjan
Creative Producer: Natlalie Brunet

For Nike’s New Age of Sport campaign, we revisited two legendary moments from the brand’s advertising history, translating them into a contemporary visual language that bridges nostalgia, humor, and digital craft. The first piece reinterpreted Spike Lee’s “Lil Penny” commercials from 1996 — an iconic blend of attitude and playfulness — through Dexter Maurer’s distinct illustrated world, merging cartoon energy with motion-driven storytelling.

The second artwork revisited the cult “Charles Barkley vs. Godzilla” commercial, reimagined as a surreal “Battle of the Barkleys”, in which two versions of the basketball legend face each other in an epic, self-referential duel.

As producer, I coordinated the creative development, timeline, and deliverables, overseeing collaboration between animation, sound, and production partners to ensure a cohesive and dynamic campaign execution. The project celebrated Nike’s cultural heritage while expanding it into a new generation of digital storytelling.

2024, Dexter Maurer, Production, Animation, Campaign

Additionnal projects available upon request

Matheus Vo Ngoc

Photo: Walter Pfeiffer

About

I am the Director of Operations at Blue Velvet Gallery and a Creative Producer for commercial projects. My work is dedicated to building operational bridges between art and commerce, leveraging my background in law and intellectual property to create sustainable structures for creative ventures.