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Installation view, François Durel, Blue Velvet at LISTE 2025, Basel Switzerland. Photo: Flavio Karrer



BLUE VELVET, 2025 – Ongoing
Contemporary Art Gallery. Director of Operations

Birmensdörferstr. 83
8003, Zurich
Switzerland

Calle Pablo Ortiz 9
28026, Madrid
Switzerland

Represented Artists: Chryssa, Adam Cruces, Kaito Itsuki, Julian-Jakob Kneer, Marie Matusz, Mónica Mays, PRICE, Sibylle Ruppert, Marius Steiger, Anne De Vries

As the Director of Operations for Blue Velvet Gallery, I hold comprehensive responsibility for the gallery's entire operational ecosystem. My role encompasses the end-to-end project managementand seamless execution of all gallery activities, from the strategic planning of exhibitions to leading our presence at major international art fairs, including ARCO Madrid, The Armory Show New York, Artgenève, LISTE Basel, and NADA Miami.

A key aspect of my role involves strategic business development and outreach. I have proactively developed the gallery's network and elevated its visibility by forging and managing collaborations with leading art publications such as Flash Art and FRIEZE Magazine, significantly amplifying the reach and impact of our gallery program.

Integrating this with core operational duties—including sales strategy, meticulous budget management, and the hands-on leadership of operational execution for installations—I ensure the gallery's strategic goals are met with precision and efficiency.

2025, Contemporary Art, Exhibitions, Sculpture, Painting, Drawing, Video, Performance, Installation

François Durel
Divider II (detail), 2025
found harvesting machine divider, leather
62 x 217 x 15 cm
François Durel
Divider II, 2025
found harvesting machine divider, leather
62 x 217 x 15 cm



Installation views, François Durel, Blue Velvet at LISTE 2025, Basel Switzerland. Photo: Flavio Karrer



Flash Art: Exhibition Reviews, June 4 2025. Text written by: Samuel Haitz.
Matheus Vo Ngoc


Photo: Walter Pfeiffer
About

I am the Director of Operations at Blue Velvet Gallery and a Creative Producer for commercial projects. My work is dedicated to building operational bridges between art and commerce, leveraging my background in law and intellectual property to create sustainable structures for creative ventures.